logo

The Quad Is Not a Squad: Public Uncertainty Over Its Benefits Will Limit Upside Potential for Multinationals

The best-case scenario is that supply chains remain stable and relatively free of geopolitical interference
Graphic conveying the Quadrilateral Security Dialogue
Getty Images / Unsplash / Morning Consult artwork by Khanh Pham
May 23, 2022 at 5:00 am UTC

Key Takeaways

  • 组成的三个亚太地区的成员the Quadrilateral Security Dialogue, as well as in Quad aspirant South Korea, are clear-eyed about the risks of increased military tensions with China, but they are uncertain whether the Quad will aggravate them.

  • The public’s most optimistic assessment of the Quad is that of a regional stabilizer that enhances member countries’ national security.

  • For multinationals, the best-case scenario is that supply chains remain stable and relatively free of geopolitical interference, but they should not anticipate much beyond that: To the extent that public opinion influences the direction of Quad ties in the months ahead, it is unlikely to rock the boat too forcefully.

Ahead of the Quadrilateral Security Dialogue'supcoming summit, all three Asia-Pacific member countries (Australia, India and Japan) and South Korea, a close U.S. regional partner and Quadwatcher, are clear-eyed about the risks of increased military tensions with China. If relations were to worsen, majorities of adults in all four countries anticipate reduced inward investment and bilateral trade opportunities, as well as an increased pace of cyberattacks.

Residents of the Quad and South Korea Anticipate Economic and Security Risks if Military Tensions With China Worsen

Respondents were asked how likely they think it is that China would take each of the following actions in response to increased military tensions with their country:
Morning Consult Logo
Surveys conducted March 3-8, 2022, among representative samples of 1,000 adults per country, with unweighted margins of error of +/-3 percentage points.

However, they are less certain about what security benefits the Quad will bring. Majorities of respondents in Australia and Japan, and a plurality in South Korea, are unsure whether the Quad will increase or decrease the likelihood of military conflict in Asia. Only in India did a plurality of respondents say the Quad was likely to increase military conflict in the region.

适用于national security, too. In India, a plurality of respondents think the Quad will have a positive impact; in all other countries, the largest shares of respondents are again uncertain.

Many in the Quad and South Korea Are Uncertain How It Will Affect Military Conflict in Asia

Respondents were asked if they think the Quad will increase or decrease the likelihood of military conflict in the region
Morning Consult Logo
Surveys conducted March 3-8, 2022, among representative samples of roughly 500 adults per country, with unweighted margins of error of +/-4 percentage points.

Most Quad Member Countries and South Korea Are Unsure If the Quad Will Improve National Security

Respondents were asked if they think the Quad will help or hurt their country's security
Morning Consult Logo
Surveys conducted March 3-8, 2022, among representative samples of roughly 500 adults per country, with unweighted margins of error of +/-4 percentage points.

Hence the conundrum facing the United States as it seeks to expand its multilateral security footprint in Asia: Regional partners’ constituents know what economic and security risks lie ahead if military tensions with China worsen, but many are unsure whether the Quad will make those risks more or less likely to materialize.

The best-case security scenario is more of the same

Examining response patterns among those who do hold opinions of the Quad’s impact on regional and national security yields a more optimistic assessment.

In two out of three Quad member countries (Australia and Japan), the largest shares think the Quad will have no impact on the likelihood of military conflict in Asia, while in all three, the bulk of respondents who have an opinion think it will improve national security. Public sentiment thus paints a picture of the Quad as a regional stabilizer: By offering a regional counterbalance to China, the Quad will help maintain the status quoin regional relations, in turn affording member countries morenationalsecurity than if the Quad did not exist.

South Korea is an outlier on both fronts: Respondents who hold an opinion are more likely to think the Quad will have no impact on regional or national security. The country’s fixation on North Korea — distinct from the Quad’s focus on China — likely explains the divergence.

The best-case economicscenario is supply chain stability

Given these dynamics, what should multinationals doing business in the region expect? The best-case scenario at present is supply chain stability, whereby the Quad provides a soft backstop that keeps regional and global supply chains relatively free of furthergeopolitical interferenceby preventing regional spats from boiling over.

This would be net positive for U.S. companies in particular, aspublic sentimentamong respondents in the three Asia-Pacific Quad member countries and South Korea already favors trade and investment from American companies over Chinese ones.

But local and multinational companies with a regional presence should not anticipate much beyond that. While respondents in Australia, India, Japan and South Korea are highly unsure about the Quad’s impact on regional security dynamics, they are far more certain that their economies benefit when the United States and China get along.

Pluralities of Respondents in the Quad and South Korea See Economic Benefits From Improved U.S.-China Relations

Respondents were asked whether they agree that their country’s economy benefits when the United States and China get along
Morning Consult Logo
Surveys conducted March 3-8, 2022, among representative samples of 1,000 adults per country, with unweighted margins of error of +/-3 percentage points.

To the extent that public opinion influences the direction of Quad ties in the months ahead, it is unlikely to rock the boat too forcefully.

A headshot photograph of Jason McMann
Jason McMann
政治分析主管

Jason I. McMann leads geopolitical risk analysis at Morning Consult. He leverages the company’s high-frequency survey data to advise clients on how to integrate geopolitical risk into their decision-making. Jason previously served as head of analytics at GeoQuant (now part of Fitch Solutions). He holds a Ph.D. from Princeton University’s Politics Department. Follow him on Twitter@jimcmann. Interested in connecting with Jason to discuss his analysis or for a media engagement or speaking opportunity? Email[email protected].

We want to hear from you.Reach out to this author or your Morning Consult team with any questions or comments. Contact Us