Nearly Half of U.S. Sports Fans Would Boycott Their Favorite Team Over a Russian Sponsorship Deal

运动属性和管理机构globe have scrambled in recent days to distance themselves from Russia in the wake of its invasion of Ukraine,moving eventsout of the country andcutting ties与品牌与俄罗斯政府有关. A Morning Consult survey indicates American sports fans support these actions.

What the numbers say

• Among U.S. adults who identified as sports fans, 3 in 4 respondents said they support domestic and international sports entities’ decisions to cut ties with companies connected to the Russian government. Just 9 percent of fans said they oppose such actions.
• About half of American sports fans (49 percent) said that if their favorite team had a commercial relationship with a Kremlin-connected company, they would stop supporting the team until it ended the partnership. By comparison, 21 percent of fans said they would continue to support their favorite team, and 30 percent said they don’t know or have no opinion.
• Older adults were significantly more likely than younger adults to say they would boycott their team under these circumstances. Sixty percent of adults 65 and older said they would turn their back on their favorite team, compared with 39 percent of fans ages 18-34.
• In Morning Consult’srecent reporttracking global opinion of the invasion, half of registered U.S. voters said they are “very concerned” about the conflict in Eastern Europe, with another 34 percent saying they are “somewhat concerned.”

The impact

U.S.-based sports leagues and teams are much less likely to have commercial connections to Russian companies than their overseas peers, largely insulating them from the invasion fallout. With foreign sports properties seeking to expand their reach into the United States, however, American public sentiment toward teams that accept money from companies with ties to Russia’s government does have some business implications.

In Europe, numerous sports properties have sought to distance themselves from Russia. Manchester United, one of the most popular European teams among U.S. soccer fans,ended a dealwith state-backed Aeroflot-Russian Airlines PJSC worth a reported 40 million pounds ($53.6 million). Chelsea, another English Premier League team with a strong contingent stateside, is a unique case, as owner Roman Abramovich is a longtime supporter and confidante of Russian President Vladimir Putin. Afterceding control of the clubto the trustees of its charitable foundation over the weekend, he is nowaiding in peace talksbetween the Russian and Ukrainian governments.

The most notable example of an American sports entity caught up in the fallout from the invasion is the Haas F1 Team, the lone U.S.-based team competing in the mostly European Formula 1 racing series. Haasadded Russian fertilizer producer Uralkalias a title sponsor prior to the 2021 season and named Nikita Mazepin, son of Uralkali co-owner Dmitry Mazepin, as one of its two drivers. The elder Mazepin has close ties with Putin and even met with the leader on Thursday following the start of the Ukraine invasion. In preseason testing last week, Haas stripped its car of Uralkali branding and its Russian flag-themed livery, but has yet to determine whether Mazepin will keep his spot on the grid.

Meanwhile, the NHLannounced Mondaythat it was suspending its relationships with business partners in Russia, which include abroadcast agreementwith internet giant Yandex NV, and asports betting partnershipsigned last year with Liga Stavok.

The Feb. 26-27, 2022, survey was conducted among a representative sample of 1,606 self-identified U.S. sports fans, with an unweighted margin of error of plus or minus 2 percentage points.