Purchasing Consideration

Graphic conveying an Amazon Prime Day shopper

E-Commerce

Amazon’s 2023 Prime Day Captured Young Shoppers’ Attention — and Wallets

July 20, 2023

Smart Devices

What Consumers Want (and Don’t Want) in Smart-Home Tech

July 19, 2023

Brand Intelligence

How Amazon Prime Day and Walmart+ Week Improved Perceived Value for Paid Retail Memberships

July 18, 2023

Brand Loyalty

Rewards Programs Don’t Create Customer Loyalty on Their Own

July 13, 2023

Graphic conveying Shein's influencer trip

PR Crises

What Brands Can Learn From Shein’s Fall

July 10, 2023

Graphic conveying

Made in America

How Patriotism Impacts Global Consumer Demand for Domestic Products

July 6, 2023

Graphic conveying consumer use of search engines to book travel.

Hotels and Accommodations

尽管AI Buzz,搜索引擎仍然是国王Travel Planning

June 29, 2023

Brand Loyalty

What Drives Brand Loyalty in Retail, According to Shoppers

June 29, 2023

Advertising

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

June 22, 2023

Most Trusted Brands 2023: Zoom

Trust

Zoom Is Among Tech’s Most Trusted Brands, Despite Steep Competition and Remote Work Shifts

June 7, 2023

Analyst report. Made in America. Demographic and political drivers of consumer behavior. June 2023.

Made in America

Made in America Report

June 5, 2023

Graphic featuring shopper making a purchase in a store

Corporate Activism

Brand Boycotts Are Declining as Inflation Pressures Shoppers

April 27, 2023