Tracking Trends in the Travel and Hospitality Industry
After being deeply impacted by the pandemic, the travel & hospitality industry is currently navigating an uneven recovery. Leaders of travel and tourism brands must understand ever-evolving consumer preferences and expectations — which in turn are influenced by health concerns, logistical hurdles and new ways of working and living — in order to better serve travelers.
帮助领导人保持最作了解tant post-pandemic travel trends, Morning Consult is tracking travelers’ behaviors, attitudes and expectations through a monthly survey U.S. adults.
Find a more detailed methodology for this monthly tracker below.
Key Takeaways
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Summer road trips are on the rise.Among travelers with leisure travel plans in the next three months, 64% said they’ll travel in their own car, up 11 percentage points from just two months ago. In comparison, 41% said they’ll travel by plane.
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High-income travelers are booking cruises and resorts.The share of U.S. adults from high-income households (earning $100,000 or more annually) who plan to visit a resort on a leisure trip is climbing — 53% said in May that they’ll “definitely” or “probably” do so in the coming year, compared with 37% who said so at the same time last year. Similarly, intent to cruise is up for this group: 2 in 5 said they “definitely” or “probably” will go on a cruise in the coming year, up 17 points from the same time last year.
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Business travelers will revisit familiar locations.Among employed adults with plans to travel for work in the next year, 68% said they’ll visit a destination they’ve been to in the past. Revisiting prior destinations is far more common than traveling to a new place — 51% said they’ll go somewhere they’ve never been.
Leisure Travel Plans
Leisure Travel Destinations
Transportation and Accommodation for Leisure Travel
Leisure Travel Path to Purchase
Business Travel Plans
Transportation and Accommodation for Business Travel
Business Travel Path to Purchase
Booking Priorities for Transportation
Booking Priorities for Accommodation
Booking Drivers
Trust in the Travel Industry
Trust in Travel & Hospitality Brands
Loyalty Program Engagement
Points and Rewards Usage
Impact on Travel Behavior
Source of This Data
Methodology
The Travel & Hospitality Monthly Trend Tracker relies on data collected through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. The full survey has a monthly sample size of roughly 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more atwww.wikihoaleaks.com
Lindsey Roeschke is the lead travel & hospitality analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University.For speaking opportunities and booking requests, please email[email protected].
