Tracking Trends in the Media and Entertainment Industry

Key Takeaways

• Video streaming activity is holding steady amid the writers strike.Nearly three-quarters of adults (73%) reported using a video streaming service at least once in May, flat with the January figure. The strike — which has been ongoing since early May — has yet to have a noticeable impact on the output of major streamers, but some consumers are likely to becomeless engagedin streaming content should the strike drag on into late fall and force platforms to more noticeably favor unscripted content.

• Esports organizations have yet to crack the code on broadening audiences.的成年人说他们看到一个esports event in May stands at 14%, virtually unchanged from the 12% who said the same in January, and still well below the viewership level needed to entice new companies to fund competitive gaming organizations. Case in point: The Madison Square Garden Group recently failed to find a buyer for its esports team, Counter Logic Gaming.

• People’s awareness of the metaverse has stayed consistent.That’s a good sign — while it’s in vogue to brush off the metaverse, 40% of adults said in May that they’d heard “some” or “a lot” about it, roughly in line with the share who said the same in January (38%). Anticipation leading up to Apple’s announcement of its new mixed-reality headset, in addition to prominent virtual concerts like Saweetie’s Roblox performance, helped fuel recent metaverse chatter.